IAA Cafe, Diner & Restaurant Association

Create Stories That Engage People and Move Them to Act

by International Associations | Mar 10, 2021 | Marketing

Create Stories That Engage and Educate Do you use stories to engage and educate your audience? Would you like to see how powerful stories can be? This article should help you discover how to create stories for your business that move people to act. One of the...

10 dazzling packaging design trends for 2021

by pcobe@winsightmedia.com (Patricia Cobe) | Feb 26, 2021 | Marketing

As the year draws to a close, we’re looking forward to the new packaging design trends that 2021 has in store for us. At first glance, they look pretty different from each other—you’ve got simple geometry right alongside super-detailed ink drawings and fleshed-out...

How their localized marketing strategy help restaurants win

by International Associations | Feb 8, 2021 | Marketing

Sponsored content from our partner SOCi on Nov. 30, 2020 Localized marketing is essential for running successful multi-location businesses. For the restaurant industry, specifically, localized marketing is more important than ever. Localization came full force as...

The Secret to Writing Effective Sales Copy

by International Associations | Jan 12, 2021 | Marketing

The post The Secret to Writing Effective Sales Copy appeared first on ProBlogger. This post is based on episode 105 of the ProBlogger podcast. This week I want to talk about writing sales copy. Now chances are you’d much rather write a blog post than try and sell...

To Succeed, Your Content Marketing Needs to be Snackable

by International Associations | Jan 5, 2021 | Marketing

Make Your Content More Snackable We’re no longer the family of the 1950’s and 1960’s all gathered around a single TV set for our news and entertainment. Those days are long gone, and our new reality is so much different. Today everyones’s attention is divided....

Best Email Marketing Subject Lines for Restaurants

by Dayne Shuda | Dec 30, 2020 | Marketing

Test your subject lines to find a clear winner. According to one email service provider, email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. It helps...