by International Associations | Jun 16, 2022 | Marketing
Why You Need to Expand Your Digital Footprint Though society had gradually become more and more technology oriented over the years, nobody could have predicted the breakneck speed at which it would shift into the digital space when the COVID-19 pandemic hit...
by hlalley@technomic.com (Heather Lalley) | Jun 2, 2022 | Marketing
Would you get a restaurant brand tattoo? Shake Shack is hopping on the bitcoin bandwagon. And restaurants are giving the hard sell to St. Patrick’s Day, after a long pandemic pause. Photograph: Shutterstock Consumers express their brand loyalty in lots of different...
by International Associations | May 19, 2022 | Marketing
Today, you must have a business social media strategy if you want your business to survive. Social media has penetrated to the core of everything we do and provides an unparalleled way for you to promote your business. With over 192 million active users Twitter is...
by International Associations | Aug 1, 2021 | Marketing
As a restaurant owner or manager, you want to drive new customers into your restaurant. You may also want to increase the loyalty and retention rate of your current customers. One option that hits both of those marketing goals is the restaurant coupon. By offering...
by International Associations | Jul 22, 2021 | Marketing
The pandemic shaped countless changes in the behavior and habits of many Americans. For example, according to research from Technomic, parents with children have been a key driver of foodservice spending. Additionally, a consumer survey found that weekly...
by Restaurant Den | Jul 19, 2021 | Marketing
Large chains are taking over more and more of the restaurant market each year, making it difficult for smaller businesses to connect with an audience and differentiate themselves from other options. In such a competitive space, marketers need to leverage every tool at...
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