by International Associations | Jul 22, 2021 | Marketing
The pandemic shaped countless changes in the behavior and habits of many Americans. For example, according to research from Technomic, parents with children have been a key driver of foodservice spending. Additionally, a consumer survey found that weekly...
by Restaurant Den | Jul 19, 2021 | Marketing
Large chains are taking over more and more of the restaurant market each year, making it difficult for smaller businesses to connect with an audience and differentiate themselves from other options. In such a competitive space, marketers need to leverage every tool at...
by International Associations | Apr 27, 2021 | Marketing
Is AI Marketing’s Future? Balancing analysis and execution has always been part of the marketing equation. Moving into the digital age marketing has only become more complicated, especially with the growth of social media’s influence. However, the...
by Dayne Shuda | Apr 19, 2021 | Marketing
Video is king this year, and you’ll reap its benefits. Video marketing is here to stay. In fact, video marketing is key to your restaurant’s success this year. What’s more, according to one study, 54% of consumers want to see more video content from a brand or...
by International Associations | Mar 31, 2021 | Marketing
Emotional Ads Work Best to Engage Customers Most of us understand that the ads which engage us emotionally work better than those that don’t. I could hear many marketers utter a simultaneous “duhhhh!” when they read that. You might find it surprising that many...
by International Associations | Mar 24, 2021 | Marketing
What Effect Does Persuasion Have on Your Messages? It’s hard to imagine the billions of dollars are wasted on ads that don’t grab attention or motivate people to act? We have always tried to influence others, with advertising being the modern persuasion...
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