Updated Restaurant Industry Sales Numbers

Two months since our last report on restaurant statistics, restaurant industry sales continue to whipsaw. In April, sales from Food Services & Drinking Places (NAICS code 722) totaled $30 billion, a collapse of -53% versus April 2019. By June, sales had increased...

Local Marketing Strategies to Increase Diners

Tap your local area with creative strategies to increase revenue. You’ve spent time, money, and a lot of effort to get your restaurant off the ground. Every day you go to work hoping and expecting to see more actual diners inside your restaurant excited to sample your...

McDonald’s Earnings Disappoint, Starbucks Beats

It is earnings week; more blue chip companies report second quarter fiscal results this week than any other week. Today on national radio, senior restaurant analyst Michael Halen discussed disappointing earnings reports from McDonald’s (NYSE:MCD) and Starbucks...

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